10. Docomo mobile portability and 3G ads – I am a fan of Docomo’s commercials, which is why I am disappointed with their latest effort.
9. Reliance 3G Mix Your Worlds – All the ads in this campaign: Eye-testing, Yoga and the guy who blurts idiotic thoughts in the middle of a meeting.
8. Nescafe Cold Coffee – The one where skin-and-bones, Deepika Padukone, shimmies and shakes to work up some froth. The ‘Know your neighbour’ ads were much better.
7. Hero Honda ‘Dhak-dhak-Go, India Go’ – The makers didn’t understand the difference between patriotism and jingoism. And for a brand which was inspired by ‘Hamara Bajaj’, I think they should tone it down a bit.
6. LG AC and Kenstar Cooler – Why would the whole family play football after installing an air-conditioner?
5. Maruti Suzuki SX4 Diesel – How many times have we seen this idea before: Men making women wait for the all-important occasion? The execution is so puerile that the message, ‘Men are back’ should be replaced with, ‘Grow up boys’.
4. Colgate Maxfresh starring Shahid Kapur, Sehwag, Gambhir, Zaheer – A classic case of the advertisers not knowing what to do with all these big names after signing them up. Didn’t the ad director and the creative director get a feeling that this is not going well while doing the shoot?
3. Coca Cola Brrrr – Humff! What was this all about?
2. Lava A10 Where the cashier doles out condoms instead of change by looking at the size of the phone – And we thought girls judged guys by the size of their palms, feet, nose and what not! Thanks for this new tip.
1. All deo ads – Zatak, where the girl falls for the loser-next-door on her wedding night, Neil Nitin Mukesh frolicking with two girls in a convertible, the story of an Axe can… basically all the deo commercials.
