In today’s market place, where style often rules over substance, the new TVS Wego ad strikes a fine balance between both. More importantly, it manages to amuse.
When I first saw the beginning of the commercial, I wondered what this is all about. But aren’t all good ads supposed to intrigue you? For the next 20 seconds or so, the girls riding pillion continue to outdo each other as the amatory quotient grows more risqué. The gyration and contortion of their bodies keep pace with their facial expressions. And when you see the eventual winner suggestively moving her arms on her beau’s chest, and the third arm emerges, you think where this is going. Cocky, but smart! And all the while, the funny background score tempers the spicy proceedings.
The best thing about the Wego commercial ad is that it gets the message across riding piggyback on humour that is intentionally silly. One of the cleverer ads I have seen in recent times. And like a good movie or a book, it has repeat value. Good for the brand!
